Sentinel Digital Desk
Meta plans to add an AI app to its collection of independent platforms, including Facebook, Instagram, and WhatsApp, as per reports.
Meta is competing with rivals like Amazon, OpenAI, Google, and Microsoft in developing AI models. It has been gradually adding AI technology to its platforms since launching its own chatbot in 2023.
An independent app focused on AI would align with Meta chief Mark Zuckerberg's stated goal of creating the world’s most widely used AI assistant.
Meta is planning to test a paid subscription tier for its AI platform, using a revenue strategy similar to ChatGPT-maker OpenAI, according to the report.
The tech giant recently reported surging profits and revenue for 2024, announcing bold plans to grow its AI infrastructure in the coming year.
"I expect this is going to be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people, and I expect Meta AI to be that leading Assistant," CEO Mark Zuckerberg said on the earnings call.