Sentinel Digital Desk
YouTube is taking action against "egregious clickbait" in India. The platform aims to ensure a trustworthy experience by targeting misleading titles and thumbnails, especially in news and current events content.
What Is Clickbait?
Clickbait refers to titles and thumbnails that promise content the video doesn’t deliver. This frustrates viewers, wastes time, and erodes trust. It becomes even more serious during breaking news or important events when accurate information is crucial.
YouTube plans to enforce stricter rules over the coming months. Creators must ensure their videos match their titles and thumbnails. The focus will be on removing videos that mislead viewers without issuing strikes initially.
The rollout will give creators time to adjust to the new guidelines. YouTube aims to educate content creators about the changes and help them align their content with the updated policies.
By targeting clickbait, YouTube hopes to build trust and provide a better viewing experience. Accurate titles and thumbnails are essential for reliable information, especially during critical events.