'Using local ingredients to be industry's core focus'

With India entering its 75th year of Independence, total beverages company Coca-Cola India believes that using the countrys own farm ingredients will continue to be the core focal point for the industry.
'Using local ingredients to be industry's core focus'

NEW DELHI: With India entering its 75th year of Independence, total beverages company Coca-Cola India believes that using the countrys own farm ingredients will continue to be the core focal point for the industry. Besides, developing a hyper localised strategy as well as building a portfolio of consumer-centric brands will be another major theme for the industry.

"As India celebrates its 75th Independence Day, there has been a strong emphasis on creating an 'Aatmanirbhar Bharat', India's journey of economic self-reliance. While the nation fights the pandemic, it is widely understood that a self-reliant India is a pursuit of fostering entrepreneurship, nurturing diversity and innovation and enabling rural and urban areas to develop alongside," said Sanket Ray, President, Coca-Cola India and South West Asia. (IANS)

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