'Failure isn't fatal, but the failure to change might be." – John Wooden
Just like the achievers deserve gratitude and appreciation for their hardwork, the failures also deserve to be supported for the long run. The judgmental society doesn't swither for a bit before pointing fingers at them. But this is the most pivotal point in their life when they crave to be supported, when they want to be understood, at least, by their close ones. Deep inside, they might be questioning self about their disgraceful performances. They might be devoting an enormous amount of time to untangling snafus. Gradually they contemplate themselves as losers and finally reach a state where they are ready to give up. And honestly, the moment when someone gives up is when he/she will actually be considered as a loser.
One should always remember that failures are the stepping stones to success. Try to comprehend lessons learnt from these deleterious experiences and ameliorate in the future. And also hearken back to the abstraction that the definition of success is not same for everyone and one's success lies in one's satisfaction.