Bollywood heartthrob Alia Bhatt is currently rocking the internet and the music channels with her scorching appearance in the music video of the single titled “Prada”. The peppy number is sung by The Doorbeen, of “Lamberghini” fame, with newcomer Shreya Sharma.
Alia’s presence has done wonders for the song as well as its singers.
This year’s National Award-winning actor Vicky Kaushal has also taken the “non-filmy” path. In singer Arijit Singh’s new single, “Pachtaoge”, Vicky plays a passionate man, who is madly in love. Nora Fatehi of “Dilbar” fame also features in the over four-minute video that is more like a movie oozing love and betrayal.
When busy new-age stars as Alia and Vicky take out time to foray the non-film music video territory, it signals a trend. It has been happening for a while now, with a few other GenNow stars going the music video way.
Hrithik Roshan and Sonam Kapoor did it a while back for Yo Yo Honey Singh’s “Dheere dheere se meri zindagi mein aana”. Tiger Shroff has done it more than once. He was seen with Disha Patani in the “Befikra” video, filmed on the song sung by Meet Bros, Aditi Singh Sharma and Natalie Di Luccio. Taapsee Pannu and Saqib Saleem featured in “Tum ho toh”, Amaal Mallik’s song featuring Shaan. There are more instances.
Why do stars of the big screen get into the world of music videos, which gives them footage of a mere few minutes? The reasons could be varied for different stars. For Hrithik, a hit video during a phase of hiatus between releases let the actor stay in the limelight. Tiger Shroff’s videos mostly happened in his early years — they were a good supplement to his early releases, to endear him to a larger fan base. Shahid Kapoor’s video with Kiara Advani strategically came before the release of their film, “Kabir Singh”, ideally to whet fan curiosity about the actor’s first-time pairing with the budding actress.
“This year the audience gets to slowly see my acting abilities with projects such as ‘Batla House’ and the forthcoming ‘Street Dancer 3D’! I’ve been waiting for such opportunities to come my way as I’ve always wanted to be an actress. With a project like ‘Pachtaoge’, I got to purely showcase my acting skills to another level,” said Nora.
The new generation of stars getting into music videos, however, are merely following the footsteps of older actors. Before bursting onto the Bollywood scene, John Abraham, Shahid Kapoor and Bipasha Basu showed their acting skills in pop music videos. This was in the nineties. Amitabh Bachchan was at the peak of popularity when he appeared in Adnan Sami’s music video “Kabhi nahi” in 2002. (IANS)