'Ab Hoga Nyay' is Congress slogan for Lok Sabha polls

'Ab Hoga Nyay' is Congress slogan for Lok Sabha polls

New Delhi: The Congress on Sunday unveiled its campaign slogan — "Ab Hoga Nyay" (Now, there will be justice). It will feature in all its advertisements, posters, radio jingles, billboards and songs. 'Nyay' is the acronym of its minimum income guarantee scheme — Nyuntam Aay Yojana — under which the party has promised to give Rs 72,000 per year to the 20 per cent of India's poorest. "We are seeking justice or 'Nyay' against injustices committed in the past four years. Those who promised 'Acche Din' only delivered 'Anyay' (injustice)," said Anand Sharma, Chairman of the Congress Publicity Committee.

Keeping Congress President Rahul Gandhi at its core, the visual elements in the campaign are from his interactions over the past few years with people from all walks of life. "Simplicity, genuineness and honesty as opposed to hollow, empty slogans and fake promises is the approach the Congress publicity campaign takes," he said. Advertising agency Percept will work on the creative aspects of the campaign, including a video jingle written by Javed Akhtar and directed by film maker Nikhil Advani. The campaign focuses on justice for the poor, unemployed youth, farmers, women, Dalits, tribals and businessmen hit by the goods and services tax (GST), the party said. (IANS)

Also Read: NATIONAL NEWS

Top Headlines

No stories found.
Sentinel Assam
www.sentinelassam.com