1 Lakh Traders Sell Products Online: Amazon Joint Venture

Bengaluru: Amazon-Catamaran joint venture Prione Business Services Ltd on Thursday said it has enabled one lakh small and medium businesses (SMBs) to sell a variety of products online in 100 cities across India and leverage digital payments for growth.

The global e-tailer had set up Prione in 2014 with Amazon-Catamaran joint venture, promoted by Infosys Founder NR Narayana Murthy, to encourage Indian SMBs to sell their products online from the unorganized offline market to the organised digital platform.

“We have helped about 100,000 SMBs across the country to sell online apparels, electronics, home and kitchen appliances among 20 product categories and benefit from digital payments,” said the city-based JV in a statement here.

The Indian digital payments industry is estimated to touch $500 billion by 2020, with SMBs in tier-1 and tier-2 cities making major contribution.

“The Indian e-commerce market is projected to reach $84 billion by 2021. About 50 million SMBs across the country will be a key driver of its growth,” said Prione Chief Executive Sandeep Varaganti in the statement.

With domain experts Amazon in 25 cities and a franchise network in 30 cities, Prione helps SMBs start online business without heavy investment required in traditional retail.

“We organize sessions with SMBs across the country to help them manage and grow their business online by identifying the right products, manage inventory, improve delivery and offer the best price to customers,” said the statement. (IANS)

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