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Amway India signs Farhan Akhtar as brand ambassador for Nutrilite

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  30 Dec 2015 12:00 AM GMT

Guwahati, Dec 29: Amway India has signed Farhan Akhtar as the brand ambassador to promote the Nutrilite range of the products. Speaking on the occasion, Anshu Budhraja, CEO, Amway India, said, “Studies in India indicate that nine out of 10 Indians consume less than adequate protein daily. The fact is that majority of people are not consuming the World Health Organization’s minimum recommendation of five servings (400 grams) per day of fruits and vegetables thus missing out on important nutritiol benefits. This indeed is a matter of concern. We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice.” “In India, Nutrilite has firmly established itself as the leading brand in the vitamins and dietary supplements category. The brand contributes more than 50% of Amway India’s turnover. We are confident that Farhan’s association will provide a further fillip to the Nutrilite brand in the country. Talking about Farhan Akhtar as the brand Ambassador for Nutrilite, Sundip Shah, Chief Marketing Officer, Amway India, said, “Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resotes well with Nutrilite’s world class image offering the best of ture and the best of science for optimal health. Consumer response to the association of Farhan with Nutrilite has also been very positive.” Commenting on the association, Farhan Akhtar, said, “Nutrilite is an iconic and innovative brand which has pioneered and led the supplements category for the past 80 years across the world. I am delighted to be their brand ambassador in the country. I strongly believe that it is important to take care of one’s daily nutritiol needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right.” This was stated in a press release.

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