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BlackBerry aims for 10% market share in India

NEW DELHI, July 23: Banking upon BlackBerry’s iconic image in India, Optiemus Infracom Limited the firm that owns the rights to manufacture and sell BlackBerry-branded smartphones in the country is aiming to capture 10 per cent of the market share in segments it is currently present in, a senior company executive said on Monday.
According to Optiemus Infracom Ltd Executive Director Hardip Singh, the company is also gearing up to launch more smartphones in the country in this quarter to fend off competition from Chinese smartphone players. “Once we have our entire product range in place, we would want to capture 10 per cent market share in the price segments in which we are present,” Singh told IANS.

Singh, however, did not reveal the price points in which the new devices would be launched.

“Our previous device, the KeyONE, surpassed our expectations. We are coming up with a whole range of devices in this quarter and ‘KEY2’ is just the start. Users can expect a lot of action happening in this quarter from us,” Singh informed.

Optiemus Infracom on Monday launched its keyboard-based BlackBerry KEY2 in india for Rs 42,990.Manufactured at Optiemus Infracom’s Noida facility, the device will be available on Amazon.in from July 31. It comes bundled with Reliance Jio cashback offer of Rs 4,450.

“We have been perfecting our approach to mobile security for decades, and are excited that the BlackBerry KEY2 is being made locally in India by Optiemus, designed for security from the inside out,” said SVP and GM Mobility Solutions at BlackBerry Alex Thurber.

In February 2017, Optiemus signed a licensing deal with BlackBerry to design, manufacture and distribute BlackBerry branded devices In India, Sri Lanka, Bangladesh and Nepal. (IANS)

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