Calorie Label Can Make You Rethink Food Choices

New York: Love eating fries, cherry cheesecake or that scrumptious cheeseburger? But you might resist binging on those after reading the calorie content information, say researchers. The study showed that seeing pictures of food with calorie information that you might otherwise be inclined to eat not only made those less appetizing, but it also appeared to change the way your brain responds to the food.

“Our findings suggest that calorie-labelling may alter responses in the brain’s reward system when considering food options,” said co-author Andrea Courtney, postdoctoral student at the Stanford University in the US. “Moreover, we believe that nutritional interventions are likely to be more successful if they take into account the motivation of the consumer, including whether or not they diet,” said Courtney. (IANS)

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