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Fast-Moving Consumer Goods company bullish on Indian market

GUWAHATI, July 12: Amway India, the country’s best direct selling FMCG company, with ongoing celebrations of successful completion of 20 years of business operations in India, reiterated commitment to the market and announced its 2025 plans. The company is bullish about the growth story of India and aims to rank amongst top 3 markets for Amway globally with the target revenue of INR 6000 crores by 2025.

Commenting on the 20 years of success, Mr. Anshu Budhraja,CEO ,Amway India, said, “We are excited with the great business opportunity ahead of us in India. Industry reports highlight the immense business potential of the direct selling FMCG industry. The industry is expected to touch INR 65,000 Cr by 2025, clocking an almost six-fold growth from its current size, while providing entrepreneurship opportunities to more than 18 million people of which 50 percent constitute women.”

With the increasing demand for the Vitamins and Dietary Supplements which has a current market size of INR 8400 crore and is poised to grow at 10% in the next 5 years.Nutrition and Wellness being the biggest revenue driver, Amway is aiming to double the revenue of the category by 2025. Amway plans to soon launch its latest innovations with the focus on herbal in the beauty and personal care category.

Amway plans to invest around INR 100 crores over the next2-3 years.

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