Google, Facebook Face Greater Scrutiny in Australia

Sydney: Flagging lack of transparency around the algorithms that Google and Facebook use to display ads and news, Australia’s consumer watchdog has said that the tech giants need to be monitored closely so that they do not abuse their power.

The Australian Competition and Consumer Commission (ACCC) has recommended a mechanism for monitoring how the major tech companies rank and display ads and news content, News.com.au reported on Monday.

The task for monitoring and reporting the activities of the tech giants should be given to a new or existing regulatory authority, the watchdog said, adding that these measures are necessary to prevent the powerful companies from harming the country’s media and digital advertising industries. (IANS)

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