Dibrugarh, May 7: “Assam’s rich cultural heritage and traditions have a distinct reputation at the world stage and that is why the state has emerged as an attractive destination for both domestic and international tourists. We must uphold our traditions, customs and culture and young generation of the indigenous people of the land must work with dedication to sustain their rich cultural mores,” Chief Minister Sarbananda Sonowal said while speaking at the Bohuwa Naas Utsav organised by Cultural Affairs Directorate, Government of Assam, in association with Sonowal Kachari Autonomous Council at Khowang Naharani High School Playground in Dibrugarh on Monday. The Chief Minister also announced Rs 1 crore initially for setting up Bohuwa Sanskritik Oitihashik Samannay Kshetra.