Goyard- A Luxury Brand that has been the Status Symbol of the Wealthiest People in the World

Guwahati: International luxury brands Louis Vuitton and Hermès, no doubt, has no match in terms of their popularity and costly products. However, it seems that the luxury brands will no longer be able to ruin the fashion world as another strong contender is in the track! A Parisian brand name that is around 200-year-old, Goyard is sure to take the market from the top fashion brands in near future.

The best thing to mark about this brand Goyard is that it has built its business based on discretion and has been able to be the ultimate status symbol for rich people. Rich and famous faces like Meghan Markle, the Kardashians, and Gwyneth Paltrow etc are quite often spotted to have used and carried Goyard products for throwing some style statements.

The luxury goods from Goyard come in a range from $300 to $59,315 and that makes this a brand feasible to be afforded both by the common buyers and that of the aristocrat classes.

What makes the luxury goods manufactured by the House of Goyard’s so not very popular like the other luxury brands in the world is that Goyard avoids any sort of advertising, e-commerce, and celebrity endorsements. It even rarely grants any interviews and is also seen to have not making their products available to the mass market.

Speaking to a fashion magazine, the House of Goyard said, "Luxury is a dream, and revealing too much of what goes on behind the scenes would spoil the magic. We believe that whispering softly in someone's ears is not only more elegant but also much more efficient than screaming at the top of one's lungs."

The list of the rich and famous clientele of Goyard luxury goods include the newly named Duchess of Sussex, Meghan Markle, actress Gwyneth Paltrow and Chef lain Ducasse. As Goyard goods like the chevron-printed canvas and leather luggage are slowly turning the heads and are gaining a strong line of clients, famous faces are gradually finding the style quotient they were looking for in it.

Hip Hop’s elite like rapper A$AP Rocky was seen donning a Goyard messenger bag to the Grammy Awards. Another popular rapper Kanye West sported a Goyard briefcase during Paris Fashion Week in 2009.

Also read: Life