Graphic warnings can quash cigarettes’ appeal to kids

New York: Cigarette ads with graphic warning labels that contain images such as bleeding, cancerous gums and lips can snuff out children’s view of smoking tobacco as cool, rebellious and fun, suggests a new research. These labels have the same anti-smoking effect as similar warning labels on cigarette packs. “This study suggests the value of graphic warning labels extends beyond just getting people to have more negative feeling about smoking,” said lead author Jeff Niederdeppe, Associate Professor at the Cornell University. “It also seems to have the added benefit of reducing the influence of ‘social cue’ ads that entice young people to want to smoke in the first place,” Niederdeppe added. (IANS)

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