New Delhi, October 28: Hindustan Coca-Cola Beverage Pvt. Ltd. (HCCB) on Wednesday announced the transition of Georgia Tea & Coffee business from Coca-Cola India Pvt. Ltd. Georgia is the tea and coffee offering from The Coca-Cola Company. Effective October, the manufacturing and distribution of Georgia will be handled across the country by Hindustan Coca-Cola Beverages Pvt. Ltd., the Company owned Bottling Operations. With this move, HCCB will expand its existing product portfolio and now offer both hot and cold products to end consumers. According to T. Krish Kumar, Chief Executive Officer, Hindustan Coca-Cola Beverages and Regiol Director – Bottling Investment Group, ” This move has been brought forward on account of our strong belief in the products being offered by Georgia and the need to expand the business exponentially in the years to come. We are hopeful this aromatic and smooth tasting coffee will appeal to Indian consumers. At Hindustan Coca-Cola, our collective objective is to expand Georgia’s reach by aggressively leveraging our strong distribution network. We are excited about the potential of this product offering and are confident that it will further accelerate the company’s growth in the years ahead. A press release stated.
Hindustan Coca-Cola Beverages takes over Georgia Tea & Coffee business operations in India