Washington, April 10: Did you even notice how many female faces you see when you search for the word “CEO” in Google Images search? Try and the first woman CEO to appear is not the PepsiCo’s Indra Nooyi or ICICI Bank’s Chanda Kochchar but an animated figure med “CEO Barbie”! The gender bias is clearly visible because women are significantly underrepresented in Google Image search results across all professions, reveal researchers from the University of Washington (UW). “A number of the top images depicting women as construction workers are models in skimpy little costumes with a hard hat posing suggestively on a jackhammer. You get things that nobody would take as professiol,” said study co-author Cynthia Matuszek, assistant professor from the University of Maryland, Baltimore County. The study compared the percentages of women who appeared in the top 100 Google Images search results for different occupations - from bartender to chemist to welder. “Our hope is that this will become a question that designers of search engines might actually ask,” Munson added. Getty Images last year created a new online image catalog of women in the workplace - one that countered visual stereotypes on the internet of moms as frazzled caregivers rather than powerful CEOs. (IANS)
On Google Images, the most influential woman CEO is Barbie!