New Delhi, Feb 20: Pasonic India Pvt. Ltd today unveiled India’s first of its kind Air-Conditioner with Radiant Cooling Technology. The Japanese brand introduced the SKY Series in the Inverter segment, providing the next generation of cooling experience. The new series was unveiled by the popular actor, filmmaker and conservationist – Dia Mirza, Manish Sharma, President & CEO, Pasonic India & South Asia, and Executive Officer, Pasonic Corporation, Tadashi Chiba, Divisiol Marketing Director – Consumer Marketing Division, Pasonic India and Mohammed Hussain, Business Head – Air Conditioning Group, Pasonic India at an event in New Delhi. With this launch, Pasonic is aiming at capturing over 10% market share and 30% growth in the air-conditioner segment in FY 2017-18.
The high-end SKY series air-conditioners have been launched with a view to tap the niche customer segment. The Elite Inverter range will be available in 1 and 1.5 tonge capacity at an entry price of Rs 70,200/- and Rs 85,200/ respectively.
At the launch, Manish Sharma, President & CEO, Pasonic India & South Asia, and Executive Officer, Pasonic Corporation, said, “Last summer, we received a phenomel response for our AC range and witnessed a growth of 20%. At Pasonic, we are constantly finding new ways to improve consumers’ life. The SKY series is a breakthrough innovation in the air conditioner market that will surely set a benchmark in the next generation of air conditioners. The latest series focuses on three areas, Comfort, Health and Beauty and have been launched with a view to tap the niche customer segment.”
Sharing her excitement at the launch, Dia Mirza, Bollywood actor, activist and conservationist said, “With air-pollution rising at such a high rate in metros, it is imperative for us to take precautions for our health as well as the environment. The concentration of PM 2.5 rose in 2016 as compared to the previous year and I am glad to see Pasonic offering products and solutions which not only help in saving the environment but also improve its consumers’ health. It is important for brands to take definitive steps towards saving the environment by using eco-friendly gas in their new range.” This was stated in a press release.