S Korean men leading world’s male beauty market

Seoul: South Korean men have become the world’s biggest male spenders on skincare, a market that grew by 44 per cent in the country between 2011 and 2017, a media report said on Friday. A recent survey by data and analysis consultancy service, GlobalData, found that about three quarters of South Korean men undertake a beauty or grooming treatment — from salon hair treatments to at-home facials — at least once a week, CNN reported. (IANS)

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