Guwahati: A recent survey by Samsung found several stereotypes about India that exist in the minds of foreigners. To them, the Taj Mahal or river Ganga are the only major tourist attractions in the country, food means curries and spices, entertainment is only Bollywood and Cricket. There is little awareness of the other possibilities in Real India. To break these stereotypes Samsung India initiated Samsung IndiaReadyAction campaign. After a four-week long successful Samsung IndiaReadyAction campaign that saw 161.8 million engagements on Instagram and Facebook, the videos sent by participants showcased a different India – the Real India that its youth want to show the world.
This made IndiaReadyAction the most engaging campaign on Instagram and Facebook in the last one year. Video entries during the campaign came from diverse places such as Gangtok, Sangli, Pauri, Jorhat, Nayagarh, Kedarnath, Morbi, Bharuch, and Ganderbal, to name a few. Riding on young India’s love for expressing themselves through videos, the #IndiaReadyAction campaign urged Gen Z and millennials in India to share their vision of Real India through videos that help break stereotypes that exist about the country. Gen Z and millennials today are not just content consumers, they are also content creators, stated a press release.
“At Samsung, we take pride in our understanding of what Indian millennials seek. #IndiaReadyAction provided young millennials a platform to showcase Real India through their video creation capabilities. The campaign drew strong participation with millennials from across the country sending in their unique video content, attempting to break several stereotypes that exist about India,” Ranjivjit Singh, Chief Marketing Officer, Samsung India, said.
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