GUWAHATI: Samsung, India’s most trusted mobiles and consumer electronics brand, shared the first set of trends depicting the stereotypes, Indian millennials want to break, through its India Ready Action campaign. The Samsung campaign has already received an overwhelming response with 53 million views on YouTube and is providing the youth of the country an unparalleled platform to change perceptions and share their views on ‘Real India’.
‘Indians only play cricket”, ‘Entertainment in India is limited to Bollywood’, ‘India is all about spicy food’, ‘India lacks nightlife’ are some of the stereotypes, millennials are attempting to break. Participants of India Ready Action campaign from across the country have been sharing short videos on themes such as food, places, entertainment and culture and posting them on their Instagram accounts tagging @SamsungIndia, using the hashtags #IndiaReadyAction, #City and #Theme.
The entries show football gaining traction in the country, fans enjoying music concerts, beautiful streets of India and the varied cuisines from different parts of the country, stated a press release.
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