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Samsung pips Xiaomi as Apple reports mere 1% share in second quarter 2018

NEW DELHI, July 24: After losing grounds to Xiaomi for the last two consecutive quarters in India, South Korean giant Samsung bounced back in the second quarter of 2018 with 29 per cent market share, toppling its Chinese rival which garnered a close 28 per cent, Counterpoint Research said on Tuesday.

Significanly, Apple had a mere 1 per cent market share during the quarter its lowest in recent history owing to changes in its distribution strategy and domestic assembling not picking up pace.

Top five brands captured 82 per cent of the total smartphone market in India that returned to double digit growth (18 percent) year-on-year after a flat first quarter growth. Vivo with 12 per cent, OPPO with 10 per cent and Honor (a Huawei sub-brand) with 3 per cent followed Samsung and Xiaomi.

“Samsung has regained the leading position back after receding it to Xiaomi two quarters ago. The success of Samsung can be attributed to its refreshed ‘J’ series as it launched the most number of models as compared to any brand across multiple price points during the quarter,” said Karn Chauhan, Research Analyst. Samsung regained its lead with strong performance of models such as Galaxy J6, Galaxy J2 2018 and Galaxy J4 focusing on the budget segment.

Xiaomi recorded its highest ever shipments in India during Q2 2018. India smartphone market returned to double-digit growth during the quarter and is likely to grow in double digits for the entire year. (IANS)

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