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Smart speakers have 97% satisfaction rate in India: Accenture

Accenture

New Delhi: Standalone voice assistants — or smart speakers — are one of the fastest adopted technologies in India and have a 97 per cent satisfaction rate among Indian consumers, according to a report from Accenture.

Half of online consumers globally now use digital voice assistants, led by emerging markets such as India with 72 per cent adoption, said the report titled “Reshape to Relevance”.

“With increasing adoption and satisfaction levels of smart speaker technology in India, we will see digital voice assistants influencing the whole consumer technology and service ecosystem in a way that no other device, including smartphones, has done before,” said Aditya Chaudhuri, Managing Director and lead in Accenture’s Communications, Media & Technology practice in India. (IANS)

 

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