According to a new study, individuals with a positive attitude are additional doubtless to eat healthily. The analysis led by the University of East Anglia (UEA) examined the psychological feature role of a theory referred to as regulatory focus consumers’ involvement in nutrition, that is, the time and effort they put in to finding out concerning nutrition and seeking out nutritious food.
The results of the study were published within the journal ‘Appetite’. It conjointly examined the impact of nutrition involvement on consumers’ knowledge of nutrition and dietary behaviour.
Regulatory focus suggests that there are basic psychological feature variations among individuals, with two aspects – promotion and prevention – guiding behaviour. People with a promotion focus are involved with following positive outcomes, as an example participating in healthy behaviours, whereas those with a prevention focus can look for to forestall negative consequences, as an example by avoiding unhealthy behaviours.
The study concerned 1125 customers in Taiwan, wherever dietary habits are ever-changing and there are will increase in obesity, high blood pressure, and polygenic disease. Participants were questioned concerning their nutrition involvement and knowledge, and diet adjustment.
The findings showed that having a promotion focus leads in consumer’s involvement in nutrition, that successively results in nutrition knowledge and diet adjustment following recommendation, as an example from media, doctors, relations or friends. Having a prevention focus had no impact on nutrition involvement.
It conjointly found that the impact of promotion target nutritional involvement was greater among high-income customers. The evidence suggested that the effect of promotion focus was stronger among men than women, however, the authors say this can be to be expected as a result of previous analysis has shown that girls have higher levels of nutritional involvement, no matter having a promotion focus.
Lead author Kishore Pillai, professor of retail and marketing at UEA’s Norwich Business school, said that the findings provided insights concerning nutrition-related consumer attitudes and behaviours and were vital given the growing rates of avoirdupois and conditions like diabetes.
“The higher aspiration levels of promotion focused consumers can result in greater involvement with nutrition to enhance their well-being,” said Pillai. “While both promotion and prevention-focused people are motivated to keep up physiological condition, the former are more likely to employ approach strategies such as nutritional involvement,” he added.
Consumer decisions concerning eating behaviours and nutrition can lead to consequences like illness and obesity that have direct public health policy implications. Obesity is preventable and increasing consumer involvement in nutrition can help achieve this.
Consumers are doubtless to receive recommendation concerning nutrition from multiple sources in their day-after-day lives. Public agencies will encourage promotional focus and successively involvement in nutrition through applicable communication. But, as the results of this study indicate, the effectiveness of this intervention can vary between high and low-income groups and is probably going to vary between males and females.
Pillai extra, “Given problems of obesity and illnesses directly linked to unhealthy eating habits, the direct impact of nutrition involvement on dietary behaviours demonstrated during this study underscores the importance of investing in efforts to promote nutrition involvement from a public health policy perspective.”