Develop strategies for proper market linkages to farmers: CS Naresh Kumar

Arunachal Pradesh Chief Secretary Naresh Kumar has directed the Agriculture department to develop strategies
Develop strategies for proper market linkages to farmers: CS Naresh Kumar

OUR CORRESPONDENT

ITANAGAR: Arunachal Pradesh Chief Secretary Naresh Kumar has directed the Agriculture department to develop strategies for proper market linkages to help the farmers get fair price of their organic products.

Chairing a meeting on Mission Organic Value Chain Development for North Eastern Region (MOVCD) here on Friday, the Chief Secretary asked the department to look into marketing aspect for the benefit of the farmers and also for successful implementation of the mission in the state.

"Arunachal Pradesh has huge potential for organic farming. There is also high market demand and value of organic products in India and rest of the world. However, there is need to address the gap between buyer and seller and provide the farmers with required organic certification," he said.

The MOVCD aims at development of certified organic production in a value chain mode to link growers with consumers and to support the development of entire value chain, starting from inputs, seed, certification, to the creation of facilities for collection, aggregation, processing marketing and brand building initiative.

Kumar directed the department to launch a dedicated website for the certified organic products under the brand Arunachal logo which would enable to reach out to wider customers. He also asked the department to set up stalls and kiosks at airports in Guwahati and Delhi besides at Naharlagun Railway station here.

"Proper publicity and advertisement of the products is another important point and marketing strategies will help to build a brand Arunachal," he said.

The Chief Secretary further suggested the department to take up one or two crops, specific to a district for higher volume of production.

The meeting was attended by Secretary Agriculture Bidol Tayeng, Secretary Industries Hage Tari, Director Agriculture Anong Lego, NABARD General Manager G K Nair among other, an official communiqué informed.

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