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Jewellery brand launched to promote rural enterprises

From our Staff Correspondent

DIBRUGARH, Jan 3: The skill development training programme on jewellery making and designing, organized by Oil India Limited (OIL) and Indian Institute of Entrepreneurship (IIE) since October last year at IIE, Guwahati, was conducted for the youths of rural areas in the OIL operated districts of Dibrugarh and Tinsukia.

As a part of the MOU with OIL, Duliajan and IIE, Guwahati, a number of skill development programmes were conducted by the later under the project SWABALAMBAN, a CSR initiative of OIL. The initiative has made these youths skilled in making teracotta jewellery, beads jewellery, Macramé, Emelling Meekari, paper jewellery, wire jewellery and copper jewellery.

Altogether 54 trainees had already completed the training and 30 youths from these areas are undergoing the training. A jewellery brand was formally launched at OIL, Duliajan along with an exhibition–cum–sale at the Duliajan OIL campus on Friday.

Head, Centre for Industrial Extension, IIE, Dr. Sripar B Baruah, said, “Rasmi was an attempt to launch a brand of jewellery made by participants of the skill development programme on jewellery. The trainees are at present making copper, bead, terracotta, and macramé and paper jewellery. After the formal launch of the brand in OIL Duliajan, the participants will start selling through retail as well as online market. This initiative should go a long way in promoting rural enterprises in Upper Assam.”

He added, “The word ‘Rashmi’, which means light, always wipes out darkness and reverberates positively. Our brand me ‘Rashmi’ is derived from the word ‘Rashmi’. Artistic jewellery Rasmi represents brightness and an upbeat attitude that flows into the lives of the wearers.  

Also it glows up the lives of the ones who put in their emotions and efforts to bring such beautiful art forms to you. Rasmi is the ray of hope for the underprivileged that makes them self–sufficient by empowering them socially and economically.”

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Ankur Kalita

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