Guwahati To Host 2nd IDSA Northeast Direct Selling Expo On January 21, 2025

GUWAHATI: The 2nd Edition of the IDSA Northeast Direct Selling Conference and Expo is scheduled to occur in Guwahati on January 21, 2025.

Hosted by the Indian Direct Selling Association, the event is envisaged to gather Government representatives, industry experts, policymakers, academicians, and members of civil society to discuss important issues like the industry's growth, regulation, consumer awareness, and empowerment of women and youth via direct selling initiatives. 

A comprehensive exhibition of products, services, and innovations by IDSA member companies will be a part of the conference. The event will also recognize women entrepreneurs from the Northeast for their contributions to the industry. The event will have interactive sessions with direct selling entrepreneurs and students from various colleges and universities. There will also be a unique cultural showcase with a product ramp walk by models dressed in traditional Northeast attire.

The IDSA stated that the direct selling business in India has increased to a considerable size as its market crosses ₹21,282 crore and ranks 11th globally. The growth rate of this industry in the year 2022-23 stood at 12%, and it provided self-employment to more than 86 lakh people. Among them, 32 lakh are women. The Northeast region has a contribution of about ₹1,800 crore to the national turnover. Assam is the 9th largest market for direct selling in the country. IDSA hopes that the 2025 Expo will fill the sector with growth, innovation, and collaboration.

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