Augmented Reality (AR) Technology Growing Rapidly in India: Facebook

BENGALURU: India is one of the fastest growing regions for Augmented Reality (AR) technology and Facebook is providing tools like our AR Studio for developers and creators in the country to help them create unique experiences, a top company executive said here on Tuesday.

Facebook’s AR Studio is new software suite purpose-built for creators and developers that allow them to easily make stunning visual effects for the Facebook camera. “India is one of the fastest growing regions for AR technology. Through our cutting-edge creative offerings, we are giving creators and developers power to build for tomorrow with emerging technologies like AR without using any expensive hardware or specialised apps,” Satyajeet Singh, Head of Platform Partnerships, Facebook India and South Asia, said in a statement.

Facebook is focused on opening up the AR platform to more people, offering more utility by bringing AR to everyone and their daily habits. (IANS)