GUWAHATI, July 16: B Natural Juices & Beverages from ITC Foods brought people together from the state of Punjab and the union territory of Chandigarh at Mohali for a Guiness World Records title for ‘the Most people performing jump squats’ in a minute with 572 girls breaking the existing record of 497 achieved by Dubai Fitness Challenge (UAE) in Dubai, last year. The achievement is testimony to B Natural’s core philosophy of breaking barriers across all spheres of life.
The record breaking challenge is part of a larger campaign Harman XI - SaacheHunar Di Khoj, launched by B Natural and the challenge was led by Vice-Captain of India Women’s National Cricket Team Harmanpreet Kaur in the presence of the Chief Operating Officer - Dairy and Beverages, ITC Ltd Sanjay Singal.
Talking about the initiative, Singal said, “B Natural Harman XI is a platform to encourage and boost the talent of young girls of Punjab. We are delighted that we have set the ground for this campaign by breaking a world record and hope to break many more barriers through our innovative initiatives and campaigns.”