BSNL Chairman Gets Tough, Sets Targets for Business Verticals

New Delhi: State-run telecom firm BSNL Chairman P.K. Purwar has set sales targets for the company’s various business verticals - fixed-line, enterprise businesses, Fibre-to-Home, and consumer mobility or wireless - to be achieved by the telecom circles in the current fiscal.

The move is aimed at checking the build-up of operational losses that is pushing the public sector undertaking (PSU) into a chronically ailing phase. Under the new sales plan, each circle has been asked to ensure at least Rs 1,000 crore rent income from the unutilized spaces.

BSNL’s consumer mobility (CM) vertical has been given a target to achieve two million gross connections every month along with with a 10 percent increase in visitor location register (VLR) figures by focussing on sales channels.

VLR is a database that contains information of subscribers in a specific location. Currently going through its worst financial crisis, BSNL is defaulted in paying salaries for the first time in February this year and has been on a continuous decline path despite additions of subscribers.

“The telecom industry is in distress and BSNL is also facing the heat. As a first step towards transformation, I would like to have much more aggressive targets as in the CFA (fixed line) vertical retaining the net landline customer base as on March 31, 2019, and provision to at least double the FTTH (Fibre-to-the-Home) connections as provided in the last year 2018-19. This can only be achieved by sales and marketing”, he said in a letter to the Chief General Managers of the circles.

“In the consumer mobility (CM) vertical, we should at least achieve two million gross connections every month with a target of 10 percent increase in VLR figures by focussing on sales channels, branding at the retailer's premises. (IANS)

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