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Fake News: WhatsApp Rolls Out Second Phase of Radio Ad Campaign

Fake News: WhatsApp Rolls Out Second Phase of Radio Ad Campaign

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  6 Sep 2018 9:51 AM GMT

New Delhi: After being pulled up by the government to take concrete steps to stop the spread of misinformation and fake news on its platform, Facebook-owned WhatsApp on Wednesday said it has launched the second phase of its radio ad campaign in the country to create awareness and empower users.

The first phase of the educational campaign was kicked off on August 29 with ads across 46 radio stations of All India Radio (AIR) in states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh. The second phase of the campaign started on Wednesday on September 5 with radio ads across 83 AIR radio stations in Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu.

These campaigns will run in eight regional languages — Assamese, Bengali, Gujarati, Kannada, Marathi, Telugu, Oriya and Tamil — for a 15-day duration, WhatsApp said in a statement.

The campaign has been designed in an easy to understand format to help user’s spot misinformation and further sensitize them about the challenges of fake news and addressing these as a society. (IANS)

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