Mumbai: A new study from India’s animated news creator Bisbo, on Sunday, revealed that 80 per cent of their 10 million strong users is adults between the age of 18-44.
According to Bisbo, the content industry also includes mixed medium industries like mobile-based short news creators and animation.
While mainstream news has been giving space to scripted toons for long, few have used these as the main, storytelling medium. From left-side cartoon boxes in newspapers to 2-min, 3-D political capsules — these cartoons have a curio value in newspapers and news channels.
“There is an increasing amount of 2D animation content for adults — one where the chosen topics resonate with them and their lives. Our chosen type of content is animated news, the merging of current affairs with a friendly format.
“People today don’t have time for repetitive footage as in TV or the patience to read column centimetres of print. Bisbo’s solution for that is to present news and current affairs in the animated format in such a way that viewers never get bored watching the videos and end up learning about something new,” every time they said Shakir Ebrahim. (IANS)