Mumbai: In their urge to grab the best available deal during the festive season, online shoppers tend to turn a blind eye to cybersecurity concerns, a McAfee study of Indian consumer behavior revealed on Tuesday. Consumers are willing to share their email address while shopping and purchasing items from online retailers to get a good deal, the findings showed. More than half (55 percent) of the online shoppers surveyed reported they were likely or very likely to click on an unfamiliar email because it offered savings on their festive shopping.
The survey found that 68 per cent of consumers are willing to use a website they are unfamiliar with, if this means they can save money on their purchases. Additionally, 45 per cent admitted to sharing their personal mobile numbers to avail a good deal. “Festive shopping season increases the financial burden on most people. Stress coupled with festivities often makes people turn a blind eye to possible breaches of personal data online,” said Venkat Krishnapur, Vice President of Engineering and Managing Director, McAfee India. (IANS)