New Delhi: Zomato Gold has been a game-changer in terms of driving the dine-out habits of customers, a new report has claimed, saying there has been a 20 per cent decline in bill volumes for partners after they logged out of Zomato Gold programme.
Gold partners have witnessed growth over 35 per cent growth in bill volumes after partnering with Zomato Gold and weekday growth has been marginally better than weekend growth, said the report from Bengaluru-based research firm RedSeer.
“Ninety per cent of Zomato Gold Members try out new restaurants just because of the programme. The dine-out frequency for Gold members has increased from 2.8 to 3.3 times/month after subscribing to Gold membership and is 50 per cent higher than that of non-Gold members,” the findings showed.
Zomato on Saturday announced to take its Gold programme to the delivery platform, where existing and new Zomato Gold members will be able to use Gold for home delivery orders. The programme is currently available in 16 cities.
Zomato Gold was till date available only on eating out at fine-dine restaurants.
According to the new report, 95 per cent of Zomato Gold Members order a number of dishes/drinks because of Gold discounts.
“Pre-discount average bill value for Gold members is over 11 per cent higher than non-members,” the register report mentioned.
Sixty per cent of the Gold partners agrees that there has been an increase in new customers coming in because of Zomato Gold.
Fifty-five per cent of the Gold partners have witnessed an increase in visit frequency of Gold customers, the report added. Students and young professionals with low-income tend to have lower bill value are also utilizing the Gold programme to its maximum. (IANS)