New Delhi: In February, DJ Koh, President, and CEO of IT and Mobile Communications Division, Samsung Electronics, changed his strategy for the Indian market once he saw Chinese players getting the upper hand on innovations in some smartphone components — and the camera was one of those. Geared up to alter the course of the mid-price segment market in India — a space that is currently flooded with Chinese variants — Koh on Thursday announced the Samsung “Galaxy A7” with three-rear camera system. What is more, the next Samsung smartphone, the “Galaxy A9”, will bear a monster four-rear camera system. The Galaxy A7 will be strategically priced below the Rs 30,000 price segment for India — a space currently dominated by the likes of Xiaomi.
The triple camera system in “Galaxy A7” has a 24MP AF lens, an 8MP “Ultra Wide” lens (F2.4) and a 5MP “Depth” lens. With the 24MP lens and Depth Lens, the Galaxy A7’s “Live Focus” feature lets users control the depth of field by allowing them to adjust the “bokeh” effect for better photos. “As Chinese players continue to be aggressive, Samsung needs to reduce the time within which it packs features in smartphones and bring those to the end users,” he suggested. (IANS)