Sellers set their prices, we don’t interfere: Amazon India

New Delhi: Discarding allegations of deep discounting and predatory pricing, a top Amazon India executive on Monday asserted that sellers set their prices independently and the platform follows government rules very carefully in the country.

“Amazon is a 100 percent pure marketplace in India. Sellers set the prices on their own. We do not interfere there at all,” Gopal Pillai, Vice President, Seller Services, Amazon India, told IANS in an interview.

“We have provided the tools and system needed for sellers to manage their business in an effective way,” he added.

The assertions come at a time when the Confederation of All India Traders (CAIT) has approached the government for its intervention regarding the “deep” discounts offered by e-commerce majors like Amazon and Flipkart during festival sales.

CAIT alleged that the two e-commerce majors flouted the norms for foreign direct investment (FDI) by carrying out festival sales.

Following the complaints, the Department for Promotion of Industry and Internal Trade (DPIIT) sent a questionnaire to Amazon and Flipkart over their adherence to the FDI norms. The responses sent by the e-commerce players are reportedly under examination by DPIIT. (IANS)

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