Vistara yesterday announced the new fare model where it provided its economy class customers the choice to forego complimentary meal for a ticket price Rs 500-1000 cheaper rate than the standard fare. Called as “Vistara Freedom Fares”, the initiative is an attempt by Vistara to induce its flight experience more passenger-centric. It also enables customers to book fares without frills, and containing complimentary meal onboard.
Vistara through a press release said, “Effective August 2, 2018, travelers will have the freedom to choose from thoughtfully designed bundles of features and services at different price points for their preferred flight and class of service or select them à-la-carte,”.
In the context of Vistara introduced ‘Lite’ fares that will be accessible only to Economy Class and for lowest fares do not include complimentary meals. But the airlines said, “However a buy-on-board option of snacks and drinks will be available.”
The release further said that While ‘Economy Lite’ customers would continue to earn Club Vistara points, they would not earn elite-qualification ‘tier points’ as well as ‘Economy Lite’ fares are not upgradeable, non-changeable and non-refundable (though taxes are always fully refundable).
The airlines introduced firstly premium economy and economy seats and now, as the lines between premium and low-cost are even more thinned , it comes up the optional low-fare no-frills experience onboard its aircraft.
Sanjiv Kapoor, Vistara’s chief strategy and the commercial office said, “We believe there is a segment of customers which we were not addressing, customers who do not care about free meals. We want to provide them the service in a cost-efficient manner,”
Apart from this, the airlines declared the introduction of ‘Vistara World’, a free in-flight entertainment system with video and audio content of more than 70 hours streamed wirelessly onto personal handheld devices and laptops. The airline is also preparing to evaluate initiatives like adding a row in the economy class cabin which will increase total number of seats to 164.