Vivo lets you buy phones offline from 20,000 retailers from home

NEW DELHI: Want to buy a phone offline, but do not want to step out of your house? No problem. Vivo India on Sunday launched a smart retail system that lets people do just that in light of the COVID-19 pandemic restrictions which starts to lift in green and orange zones.

With this new system, interested buyers need to send their queries to Vivo via SMS, the company' website or its Facebook page and one of the of 30,000 Vivo brand ambassadors (VBAs) will connect with the person to understand their requirements and help him/her buy the phone from one of the 20,000 retailers in India.

The SMS-based connectivity is already operational, while the other two platforms will be available to customers before May 12, according to Vivo India. "Majority of consumers in India still prefer to buy offline. However, considering lockdown and the post lockdown scenario, some consumers may be wary of stepping out. So we have developed a platform which meets the needs of the customers and also helps the retails resume their business as usual," Nipun Marya, Director Brand Strategy, Vivo India, told IANS.

"There is a lead management system that we have set up. Before passing the lead on to the retailer, at our end we will check if this lead is hot lead, qualified lead or this customer is not interested. In case it is a hot lead or a qualified lead which means this customer really wants a phone, then we will tell the retailer the requirement and request them to close the transaction," Marya said. (IANS) 

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