Work from home to drive fixed broadband growth

New Delhi: Fixed Broadband is set to get a boost from COVID-19 as the trend of work, school and entertain from home gains traction.

According to a report by UBS, 30-35 per cent of jobs in wealthier countries can be done from home. While this number is lower in emerging markets, it continues to grow and has got a boost from COVID-19.

This trend of work/school/entertain from home (WSEFH), in turn, is driving increased demand for home broadband particularly in emerging Asian markets where penetration remains low (below 20 per cent in India, Indonesia and the Philippines and below 50 per cent in Thailand and Malaysia).

Across ASEAN and India, UBS has highlighted Telkom Indo, PLDT and Globe as best positioned to capitalise on this opportunity with AIS, Bharti, Maxis and Reliance Industries also standing to benefit from this new growth driver.

FBB penetration is less than 20 per cent in India, Indonesia and the Philippines and less than 50 per cent in Thailand and Malaysia.

"Using income distribution data, we estimate the size of addressable market at 20-60 per cent of households in India, Indonesia and the Philippines, and 40-80 per cent in Thailand and Malaysia," UBS said.(IANS)

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