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Xiaomi Leads Indian Wearables Market

Xiaomi Leads Indian Wearables Market

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  31 Aug 2018 6:55 AM GMT

NEW DELHI: Xiaomi led the Indian wearables market with a 46 percent share and 31 percent quarter-over-quarter (QoQ) growth as shipments crossed the one million mark in the second quarter of 2018, International Data Corporation (IDC) said on Thursday. The Indian wearables market witnessed an impressive growth of 66 percent year-over-year (YOY) making it the biggest quarter for the wearables category in the country. GOQii was second with a 74 percent annual growth in shipments. Titan with its Fastrack’s Reflex range saw a 56 percent sequential increase in its overall shipments and maintained its third position. However, Titan’s shipments saw a 45 percent decline in its annual growth as it channelized its inventory before launching new devices in the market. “After a relatively slow 2017, the market looks like finding its footing in 2018. Companies have increased their marketing spend, exploring alternate channels to sell their devices, and updating their platforms to increase the gamification and maximize the user engagement,” said Jaipal Singh, Associate Research Manager, Client Devices, IDC India. Xiaomi’s share, however, reduced marginally from the previous quarter. (IANS)

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