While it gives some respite to weakening smartphone brands as, through operator support, they could ensure some volumes, the quality at the entry level has always been questioble. The operators who are otherwise facing criticism from the ecosystem, including the government, regarding call drops, will have to be careful to ensure that such smartphones don’t add new subscribers to the base who are soon dissatisfied. Operators must look at the next price-level band. There could be some support from the component ecosystem as well, especially the chipset makers.