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'Indian fashion industry must embrace safety'

Indian fashion industry must embrace safety

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  22 Aug 2017 12:00 AM GMT

By Nivedita

The Indian fashion industry needs to embrace the highest safety standards, says Suki Dusanj-Lenz, country co-orditor for Fashion Revolution India.

For this, India must first stop using chemicals that are banned in the rest of the world, she said, talking about a global movement that desires greater transparency, sustaibility and ethics in the fashion industry.

The movement followed the death of 1,138 workers in Dhaka while making garments in the Ra Plaza factory, which collapsed after a structural failure in the building on April 24, 2013. The workers were making garments for the intertiol market.

“The sad thing is the staff was complaining about the building but nobody listened,” she said.

Dusanj-Lenz is an advocate for gender equality, sustaibility and champions the need for a fair and transparent fashion industry. She spoke to IANS on the sidelines of Lakme Fashion Week (LFW) Winter/Festive 2017.

“Carry Somers and Orsola De Castro came together and founded the Fashion Revolution, which has spread to 100 countries. We are working towards a safer, fairer, cleaner fashion industry.”

Dusanj-Lenz is also Executive Director at the Swiss-Indian Chamber of Commerce and Executive Director at MARD, a people powered initiative campaigning against discrimition.

The aim of Fashion Revolution was to unite the fashion industry and ignite a revolution to radically change the way clothes were sourced, produced and purchased so that what the world wears was made in a safe, clean and fair way.

“We want to empower every spectrum of the supply chain to transform the industry into a more sustaible one.”

Would she like to share about the sustaibility issues of the Indian fashion industry?

“There are layers of complexities in the fashion industry but one thing for sure is that India must look to intertiol standards for the safety of the staff…

“There are chemicals that are banned in other parts of the world, yet India still uses them.

“Are our lives any less those of another country? In Kanpur the leather making industry is astonishingly hazardous to the staff. Have you watched that movie ‘Erin Brokovich’? Remember that chemical that was banned in the US that is the subject of that movie. Well, the Indian industry still uses it and our staff is exposed to the dangers of such chemicals,” she added.

“Let’s not have the people that make our garments or shoes pay the price for our fashion,” she added.

Talking about sustaible fashion in India, Dusanj-Lenz said: “On the upside India also has some incredibly sustaible brands and a massive recyclability culture which we must celebrate and encourage. Sustaible Fashion Day at the LFW brought many of them together.”

She said around 80 per cent of the garment makers in India were women.

“It’s important that we hear their voice and work to campaign for them and not against them. Fashion Revolution wants to educate the consumer about the damage throw away fashion has on our environment.

“We want to inform people about the dark side of polyester and viscose both in landfill and the chemical process... There is always a price to pay for cheap fashion. Someone somewhere is paying for it,” she added. (IANS)

(The writer’s trip is at the invitation of LFW organisers. Nivedita can be contacted at nivedita.s@ians.in)

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