Boosting of service quality, keeping in view the very ture of effective demand, is the crying need. The challenge is not only to acquire the customer, but also to retain him in the business for furthering the process of improved customer value. It is very difficult to locate an area where there does not exist competition. Rather the reality is just the opposite – intense and rising competition. Especially, in the are of intertiol business, the same is assuming complex character day by day. Fortutely, Indian products are not losing ground. Though the exports rate of growth has been receiving a downward tilt of late, yet competitiveness has been very much there and in many areas the market penetration and reputation have not that been bad compared to others, especially Chi.