Actor Arjun Kapoor, who has come out with a digital property called “Arjun Recommends”, says that there is no pressure if a film needs to survive the test of theatres courtesy the growth of digital space as the content is being tailor-made for platforms.
“It’s the best possible time for content creators. Film-makers don’t need to worry about finding audiences because digital platforms are looking out for brilliant content to showcase. Film-makers don’t need to feel the pressure that they would have to creatively compromise. They can cast people who fit their vision and tell the story that they want to tell,” Arjun Kapoor said.
The actor added: “This is all thanks to the digital boom and the constant expansion of the medium. Now, there is no pressure that your film needs to survive the test of theatres.” (IANS)