Gucci is facing backlash for selling several pricey designer turbans, with people accusing the luxury fashion brand of cultural appropriation. One turban in particular, a $790 royal blue piece from the brand’s Fall 2018 collection called ‘Indy Full Turban’, has caught the attention of Twitter users both for its high price and the fact that it even exists at all. On Thursday morning, Nordstrom announced that it was pulling the turban from its website and stores, and apologised to those who were offended, reports dailymail.co.uk.
The turban in question — and several other versions of it in different colours — actually debuted on the runway in February 2018. They certainly earned some negative attention at the time, but it doesn’t seem to have made an impact on the design house’s production decisions. But now members of the Sikh community have zeroed in once again on the turbans after Twitter users posted screenshots of its available on Nordstrom’s website.
“The turban is not just an accessory to monetise; it’s a religious article of faith that millions of Sikhs view as sacred,” wrote the Sikh Coalition, adding “Many find this cultural appropriation inappropriate, since those wearing the turban just for fashion will not appreciate its deep religious significance”. Sikh restaurateur, influencer and philanthropist Harjinder Singh Kukreja, who boasts more than 1.5 million followers on Twitter, explained why he and others were so upset by the item. “Dear Gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products.”
“Did someone at Gucci even bother to figure out what a dastaar (turban) means to Sikhs? Did it cross your minds to consider the history behind our identity? My people are discriminated against, even killed, for wearing a turban,” one wrote. (IANS)
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