A heroic tale as precious as time, lovely and brilliant in equal components. The exemplary 90 years of Iconic beauty brand LUX is an ode to the legacy of Bollywood beauties who have inspired every generation by their matchless grace and panache. Beauties who had created her-story by difficult newer boundaries. Beauties who are outlined by their accomplishments and memorable journeys. These beautiful women have ruled the silver screens and that they still rule our hearts. These LUX divas are a living embodiment of beauty at par and brilliance that evokes. And faithful to the theme of #HeForShe we cannot probably think about anyone else, but the Badshaah of Bollywood to require us through this amazing journey of the LUX Divas and also the superb 90 years of her-story at the LUX Golden Rose Awards this year.
She is the paragon of beauty that galvanized change for generations to come back. This divine beauty epitomized Satyajit Ray’s idea of Devi, she conjointly became the first ever actress of Bollywood to sizzle in a swimsuit costume on the silver screen and later for the cover of a leading Magazine.
We fully accept as true with King Khan and that we are totally galvanized by the iconic actor and LUX superstar since the 1960s, Sharmila Tagore who is that the personification of bold and beautiful.
She won our hearts as the high spirited and packed with life Geet of Jab We Met. She galvanized us together with her professionalism and strength when she proudly flaunted her baby bump at India’s biggest ever fashion event and also the first edition of the LUX Golden Rose Awards. She is gorgeous like a song and strong like a rock.
Girlboss and unchanged LUX diva; Kareena Kapoor Khan could be a role model for all the women of this generation, she perpetually challenges every boundary and continues to inspire each one of us, King Khan included.
It was love at first sight when she walked the red carpet as superstar Shantipriya of Om Shanti Om and that we are equally galvanized by the extraordinary story of the girl next door from Bangalore who went on to become a Lux superstar and the biggest star of her generation with hard work and her perseverance for perfection.
Undoubtedly, Deepika Padukone is every definition of perfection. And that we can’t agree more.
She came. She saw. She conquered. A Braveheart Veera, the youngest and most fearless LUX Diva! She could be a prodigy and also the shining star of Bollywood. She is unstoppable and she isn't scared of taking risks. Her refreshing beauty is attractive, and her courage is exalting.
Alia Bhatt is the name that shall inspire generations to come. She is the name that personifies every girl of today's She is that the young LUX diva star who inspired SRK together with her fearless and daring decisions in the career
Join LUX, Shahrukh Khan and also the men of Bollywood in a celebration of 90 glorious years of the LUX Diva and her stories that inspire. Follow @luxgoldenrose awards on Instagram to seek out which are the other LUX Divas inspire King Khan and also the leading men of this country. Because this is simply the beginning of the #HeForShe movement. In SRK’s own words - Picture Abhi Baaki Hai Mere Dost.