Actress Nandita Das, who is known to speak her heart out about societal imbalances, feels that women are constantly under pressure to look beautiful, which shouldnt be the case. Nandita was interacting with the media at the launch of flagship store, Shades of India, along with Gul Panag and Tisca Chopra on Wednesday in Mumbai.
Nandita Das’ 2013 campaign, Dark Is Beautiful, gained a lot of momentum as it brought forward the issue of colour discrimination that men and women face in society. She has always insisted on celebrating the beauty in all skin colour and in the same attempt, Das recently shot a two-minute anthem surrounding the same topic.
Titled as India’s Got Colour, the song features Ali Fazal, Radhika Apte, Konkona Sensharma, Gul Panag, Divya Dutta, Tannishtha Chatterjee, Tillotama Shome, Sayani Gupta and Suchitra Pillai amongst others.
Talking about it, Nandita said, “Dark is beautiful campaign was started by someone but I was supporting it. Now it has completed 10 years so, I felt that we should reinvent that campaign as we refer fair people as lovely and all that. I feel that women are under constant pressure to look beautiful which shouldn’t be the case.
Apart from their looks, women are intelligent, they have skills and talent so, they can do a lot of things. So, we thought that we should give it new name as ‘India’s Got Colour’ because it’s a time where we should celebrate diversity. We were also thinking to name this campaign as Shades of India because its represents true spirit of our country similarly, ‘India’s Got Colour’ is not about only one colour.” (IANS)