GUWAHATI, July 3: The Chairman of Prasar Bharati Board Dr A Surya Prakash called on Chief Minister Sarbananda Sonowal at his official residence at Kharghuli in Guwahati today and informed him that All India Radio, Guwahati will soon launch its own FM channel. He said that the channel will go on air from September 2018, a government communiqué said.
Dr Surya Prakash during his maiden visit to the state as Chairman of the regulatory body of Doordarshan and AIR also said that a proposal to launch a new channel of Doordarshan for Assam is under active consideration at the Information & Broadcasting Ministry. Presently, Prasar Bharati runs a channel covering all the north eastern states under DD North East and soon a separate channel for the state would be commissioned, he added.
During the discussion, Sonowal highlighted the role that the media wings of the Prasar Bharati could play in projecting Assam and the north east in the national landscape. He asked the Chairman to capitalize its resources to showcase the success stories of the region for national and international viewers.
Sonowal also emphasized on adopting a more aggressive agenda by the government media agencies to sustain and excel in today’s competitive world of media.
In response to the Chief Minister’s requests, the Chairman informed that Prasar Bharati is already planning to telecast programmes of all the DD Kendras in its DTH platform so that viewers from all over the world could enjoy different regional programmes along with the national telecast. He further informed that the I&B Ministry has already drawn up a comprehensive plan to boost its media wings and accordingly several interventions have also been made, the communiqué added.