GUWAHATI, June 29: The first ever crash course on ‘Public Relations and Image Building’ conducted in North East India was completed on Friday and the graduation ceremony was hosted by Dalmia Bharat Cement at their corporate office in Guwahati. The certificates and medallions to the successful candidates were handed over by Sandipan Nair, General Manager (Marketing & PR), Dalmia Bharat Cements. The course was conducted by Tangent Institute of Image and PR (TIIP) and supported by Learning and Promoting PR (LeaP-PR) Group, a communiqué said.
Earlier, the students had an interactive session with Pradipta Roy Mahanta, Senior Executive (Marketing), Dalmia Cement. Addressing the graduating students, Nair said, “Public Relations have become an integral part of our life today. Not only corporate and government departments, even individuals are finding it difficult to create a good image without PR skills. In this context, the role of skilled and trained PR personnel becomes all the more important.” Rupa Rani Sonowal, faculty, Mass Com & Journalism, Royal Global University, and Rehana Choudhury, Managing Partner, Foresight India Communication, also addressed the students on the occasion.
Hamad Berlashker, Resources Head, TIIP informed that youngsters from the North East who want to gather experience and skill in the field of public relations face a lot of problems on account of absence of big industries in the region and want of mentors to handhold and mentor them. With this in mind, TIIP & LeaP-PR have decided to extend all support to graduate and post graduate students of the region to enable them to find a firm foothold in the field of public relations, the communique added.