GUWAHATI: The first day of the two-day North East Public Relations (NEPR) Conclave took off to a flying start at the Dr. Bhupen Hazarika Regional Government Film and Television Institute (DBHRGFFTI) on their Changsari campus on the outskirts of Guwahati.
The Public Relations Society of India (PRSI) organized the Guwahati Chapter in collaboration with Dr. Bhupen Hazarika Regional Government Film and Television Institute (DBHRGFTI). The theme for this year’s conclave is creativity, sustainability, and public relations.
The conclave was inaugurated by Dr. B. Kalyan Chakravarthy, IAS, Principal Secretary, Deptt. of Cultural Affairs, Govt. of Assam, in the presence of Dr. Ajit Pathak, National President, Public Relations Society of India; Minakshi Das Nath, ACS, Director of Cultural Affairs, Govt. of Assam; Chairperson PRSI Guwahati Chapter, Madhuchanda Adhikari; and a host of distinguished guests, members of PRSI, faculty and students of DBJRGFTI and various other institutes from Guwahati and Shillong.
Welcoming the guests and participants, Chairperson PRSI Guwahati Chapter put into perspective the theme for the conclave. Director (Cultural Affairs), Govt. of Assam, in her address, stressed the relevance of listening and observation as tools for good PR. She shared her intention of developing DBJRGFTI into a world-class institute. National President PRSI appreciated the win-win collaboration of PRSI Guwahati Chapter with DBHRGFTI and hoped that the meaningful deliberations during the conclave would be enriching for the participants.
The inaugural session was followed by the first technical session on ‘Promoting Regional Cinema on an OTT Platform’ by Dr. Amrita Goswami from a Mumbai film industry OTT platform, where she shared how OTT platforms decide on the contents to be broadcast. She also stressed that viewership from a particular region is the main factor from which the acquisitions and original contents are sourced, stated a press release.
The second technical session was addressed by Manipur’s National Award-Winning Filmmaker Haobam Pawan Kumar on “Challenges and Prospects in a Changing Environment in Film Making,” where he shared his journey as a film maker and advised the students of filmmaking to focus on their interests and be very sure of their goals. Thereafter, a panel discussion was conducted on ‘Leveraging Technology in Regional Cinema’ with Dr. Amrita Goswami, Haobam Pawan Kumar, and HoD Audiography and Sound, DBJTGFTI Faruk Iqubal. The session was moderated by a well-known film writer and director from Meghalaya, Dominic Sangma.